Ahh the joys of half-remembered college courses! This week’s video is about Syria, but it’s also about the concept of agenda-setting, something I barely remember from my Political Science classes, back in Ann Arbor around the turn of the century. I couldn’t track down the book, or even the exact concept I was remembering, and I fear I may have made a bit of a hash of it. The video communicates what I wanted to say, but I think I mixed the concepts of agenda-setting and attention in a way that may not fit the model I learned back then.
Attention, what we pay attention to, individually and as a country is a very important concept, and one that I play with a lot on this channel. Agenda-setting, as I remember, is a good deal drier. There are a number of stakeholders in government and society that compete to bring about legislative action. Social media and our great orange president change the calculus. It may actually make sense to include the attention span of the individual voter, and that voter’s media consumption habits in any discussion of agenda-setting today.
I’m not sure that clarified anything, but I wanted to at least mention that the version of “agenda-setting” here may not fit what my professor was talking about. I remain very proud of today’s video however.
It’s easy to get pessimistic about the US-Saudi relationship. I’ve just spent 15 videos illustrating its many evils, and the incredible costs it has imposed on the world. The amount of money involved is staggering, and generations of US government officials are complicit in this tragedy. But I really do believe it’s about to end. That’s why I started this series with a video entitled “Saudi Arabia Is Finished“. This problem won’t end because of virtue, or justice. It won’t even end because somebody in power makes a decision. It will end because of economics and an inexorable shift in the political calculus.
This week I illustrate this process by talking about another “eternal” lobby. For decades Big Tobacco ruled Washington, DC. Long after everyone knew that cigarettes were lethal, it was business as usual for the large corporations that made them. They owned the congressmen, and they had the money, so things barely changed. They funded think tanks and studies that denied the truth, or tried to hide it. Sure their incredible privilege was slowly chipped away. TV advertising was banned. In the 1980’s it became more difficult to smoke in public buildings. These small losses were easy to ignore, because the relationships were strong, and the US government knew where its bread was buttered. Sort of like a nuclear deal with Iran actually. And then in the 1990s it all changed.
The dragon was slain. Big Tobacco still exists. But in the 1990s they had to admit the lethality and addictiveness of their product. They had to shutter their fake science institutes. They were forced to pay some of the cost of the public health disaster they had created, and they were forced to fund a massive public relations campaign designed to destroy their market. It’s been fairly effective. Only 15% of US citizens are still smoking, down five percent from just a decade ago. Sure, much of their marketing budget and nefariousness moved overseas, but that’s slipping away now too. This video lays out how Saudi Arabia is experiencing it’s own Tobacco moment as we speak. It may not be obvious, but it is happening. Not because of truth or justice, but because the political calculus is shifting.