It’s easy to get pessimistic about the US-Saudi relationship. I’ve just spent 15 videos illustrating its many evils, and the incredible costs it has imposed on the world. The amount of money involved is staggering, and generations of US government officials are complicit in this tragedy. But I really do believe it’s about to end. That’s why I started this series with a video entitled “Saudi Arabia Is Finished“. This problem won’t end because of virtue, or justice. It won’t even end because somebody in power makes a decision. It will end because of economics and an inexorable shift in the political calculus.
This week I illustrate this process by talking about another “eternal” lobby. For decades Big Tobacco ruled Washington, DC. Long after everyone knew that cigarettes were lethal, it was business as usual for the large corporations that made them. They owned the congressmen, and they had the money, so things barely changed. They funded think tanks and studies that denied the truth, or tried to hide it. Sure their incredible privilege was slowly chipped away. TV advertising was banned. In the 1980’s it became more difficult to smoke in public buildings. These small losses were easy to ignore, because the relationships were strong, and the US government knew where its bread was buttered. Sort of like a nuclear deal with Iran actually. And then in the 1990s it all changed.
The dragon was slain. Big Tobacco still exists. But in the 1990s they had to admit the lethality and addictiveness of their product. They had to shutter their fake science institutes. They were forced to pay some of the cost of the public health disaster they had created, and they were forced to fund a massive public relations campaign designed to destroy their market. It’s been fairly effective. Only 15% of US citizens are still smoking, down five percent from just a decade ago. Sure, much of their marketing budget and nefariousness moved overseas, but that’s slipping away now too. This video lays out how Saudi Arabia is experiencing it’s own Tobacco moment as we speak. It may not be obvious, but it is happening. Not because of truth or justice, but because the political calculus is shifting.
Video Transcript after the jump…