Some paths to success on this platform are depressing. I wanted to entice people into watching a twenty minute meditation on the IRS, so I needed a conservative YouTuber to use as a foil. I’d heard of Steven Crowder for years, but never seen a need to watch one of his videos. It was honestly pretty appalling. A bunch of middle aged men yukking it up while bullying college students, pushing laughably bad propaganda about Israel and guns, and just generally lowering my estimation of politics, the internet, and media in general. Crowder apparently produces two hours of this every couple days, and gets half a million views every time. Grim. So I came up with the deepest insult I could imagine for Mr. Crowder, and built a video around it.
It’s always interesting to see what it takes to go big on YouTube. In my second critique of the YouTuber Kraut, I analyze his biggest video ever, “Trump’s Biggest Failure”. This thing has racked up over four million views over the past five years. Kraut is very skilled at his medium, and is very intelligent. But I think it’s very telling that his most successful video, by a factor of four or so, is so very standard in its views. It’s more compelling and fun in its presentation, but this video on China is basically a Pentagon briefing or a Cable news special in its content. I wonder if there’s a broader lesson there?
I hope you enjoy this latest “YouTube Drama” video. Stuff like this keeps the channel ticking over so I can produce less popular but more worthwhile content.