Trying out a new format today! Folks may have noticed that traffic has been declining a bit on the channel. I’d been wondering about this for a while, but over the holiday season I did a deeper dive, and decided to figure out why. The simple fact seem to be that YouTube’s requirements have changed. It’s true that they are less likely to point to controversial topics from small channels, but my videos are no longer algorithm friendly in a more important way as well: They’re just too short.
People may prefer short videos, I certainly do. But YouTube wants people to watch for longer. Long established YouTuber Veritasium maintains that you need to have an average watchtime of around 8 minutes for YouTube to get excited about putting your video in front of more people. Can’t get to an 8 minute watch time if most of your videos are under 8 minutes long, as mine are. So, with today’s video, I’m switching things up a bit. I’m trying to mix the produced videos with more improv-ed riffs. Let me know how you think it’s going!